For over twenty years, The French Culinary Institute has been one of the leaders in the industry, counting icons like Bobby Flay as graduates and master chefs Alain Sailhac, Jacques Pépin, André Soltner, and Jacques Torres as faculty members.
We completed a brand overhaul for The FCI that positioned it at its rightful place at the top and showed the world that it truly is Preparing the Best.
The integrated, multi-channel acquisition campaigns that followed – including TV, radio, online, print, and direct mail – significantly outperformed any in their history.
This spot features Donatella Arpaia promoting the Italian Culinary Academy and is part of a campaign that also features the likes of David Chang, Jacques Torres and Ron Ben Israel.
Duration : 0:1:1